Massively Overthinking: MMOs and ‘fresh piece of gum’ syndrome

Massively Overthinking: MMOs and ‘fresh piece of gum’ syndrome

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Back in March, MOP reader Exarch Cathedra posted a comment to a Daily Grind about daily logins and sticky MMOs that caught my attention, and not just because it was a cute pun. “If I care enough about a game that an inducement gets me to log in it will generally prove sticky, especially if […]

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